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Kylie Cosmetics' Lip Kits were a huge hit in 2016.
December 13, 2016
By: Marie Redding
Senior Editor
WWD’s Beauty Inc. magazine has named Kylie Cosmetics as its Indie Beauty Brand of 2016. The votes have been counted – and WWD’s Beauty Inc. magazine has named Kylie Cosmetics “The Best Indie Beauty Brand of 2016.” The brand’s Lip Kits have been selling out almost instantaneously–often in less than 60 seconds. Fans anxiously await for Kylie Jenner’s Snapchat updates, when she reveals the latest news about when new products will go on sale. WWD reports: “The frenzy and the sellouts create energy and interest, but the downside is disappointment for those who don’t have access,” said Laura Nelson, founder of parent company Seed Beauty.
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